Pay-per-click advertising as enabled by services like Google’s AdWords has been credited with much of the recent resurgence in the Internet industry. Providence Geeks Soren Ryherd and Vida Jakabhazy lead Working Planet Marketing Group, a Providence-based industry front-runner in providing a truly quantitative approach to optimize pay-per-click advertising.

At the February 28th Geek Dinner, Soren will be talking about how Working Planet uses custom statistical modeling to remove risk and insure profitability for industry-leading clients like Iron Mountain and Webmail.us. Working Planet will also be giving details on “Project Kirkland�, their 2007 development initiative.

Bonus Link: The Providence Business News recently did a profile on Working Planet(note that contrary to the caption, the article’s photo is not of Soren and Vida. It’s been updated.)