Photo by J. Stephen Conn on flickr, some rights reserved

Wednesday, March 14th, 2012, 5:30 – 8pm
AS220, 115 Empire Street, Providence, RI
FREE (buy your own food and drink – it’s cheap)
RSVP at Facebook

If you can’t measure it, you can’t manage it,” the saying goes. On the Internet though, the problem is often that we’re so buried under heaps of semi-relevant, disparate marketing metrics, that we don’t know even know where to begin. Log onto Google Analytics today? How about Facebook? Twitter? Mailchimp? ….

Founded in 2011, Providence-based startup Revenizer aims to stop the madness by enabling businesses to easily identify, track, and (most importantly) act upon a select few key metrics in a single web-based interface (think easy marketing scorecards).

At the March Geek Dinner, Revenizer CEO Phil Rogers will tell the story of his early-stage startup and give a sneak peek at its soon-to-launch service to make actionable-marketing-analytics easy.

Disclosure: Revenizer is a graduate of the Betaspring startup accelerator (Summer ‘11 class), where I’m a Partner.

Please RSVP at Facebook – and while you’re there please join our Facebook group. And if you want to join our very-low-volume email announcement send an email to Jack Templin, jtemplin@gmail.com with your name and affiliation.

As always, for first-timers here are the details on the Geek Dinners:

• The event itself is FREE! Beverages and food are for sale at AS220’s excellent bar and restaurant.
• Doors open at 5:30pm. Socializing, eating and drinking up until the 30 min presentation/q&a around 6:30pm. Afterwards, back to socializing, eating, drinking…
• It’s totally casual. Wear whatever, bring whoever, arrive and take off whenever! And don’t worry about eating or not – come famished or full – eating is optional, and frankly, the least of the festivities (that’s not say the food isn’t good – it’s actually great)
• Topics of conversation will vary as they will at any gathering of geeks, but many of us will be talking about AJAX, mash-ups, start-ups, new devices, innovative business models, interaction design, social computing, digital art, web services, etc. etc. etc.
• There is Wi-Fi so bring your connected device of choice.