If you can’t measure it, you can’t manage it,” the saying goes. On the Internet though, the problem is often that we’re so buried under heaps of semi-relevant, disparate marketing metrics, that we don’t know even know where to begin. Log onto Google Analytics today? How about Facebook? Twitter? Mailchimp? ….
Founded in 2011, Providence-based startup Revenizer aims to stop the madness by enabling businesses to easily identify, track, and (most importantly) act upon a select few key metrics in a single web-based interface (think easy marketing scorecards).
At the March Geek Dinner, Revenizer CEO Phil Rogers will tell the story of his early-stage startup and give a sneak peek at its soon-to-launch service to make actionable-marketing-analytics easy.
Disclosure: Revenizer is a graduate of the Betaspring startup accelerator (Summer ‘11 class), where I’m a Partner.
Please RSVP at Facebook – and while you’re there please join our Facebook group. And if you want to join our very-low-volume email announcement send an email to Jack Templin, firstname.lastname@example.org with your name and affiliation.
As always, for first-timers here are the details on the Geek Dinners:
- The event itself is FREE! Beverages and food are for sale at AS220’s excellent bar and restaurant.
- Doors open at 5:30pm. Socializing, eating and drinking up until the 30 min presentation/q&a around 6:30pm. Afterwards, back to socializing, eating, drinking…
- It’s totally casual. Wear whatever, bring whoever, arrive and take off whenever! And don’t worry about eating or not – come famished or full – eating is optional, and frankly, the least of the festivities (that’s not say the food isn’t good – it’s actually great)
- Topics of conversation will vary as they will at any gathering of geeks, but many of us will be talking about AJAX, mash-ups, start-ups, new devices, innovative business models, interaction design, social computing, digital art, web services, etc. etc. etc.
- There is Wi-Fi so bring your connected device of choice.